Why is cold plunge so popular?

cold plunge popularity

Are you a raving fan of the cold water therapy? Or have you been wondering why so many people are adding cold plunge to their wellness routines? To be fair, it’s not entirely new, as cold and ice have been used for therapeutic, health and sporting recovery purposes for centuries. More recently, cold water immersion seems to be enjoying a resurgence. You may have noticed it popping up in the news and social feeds, with everyone from celebrities to your neighbor trying it, and loving it. The practice of cold plunging has attracted a huge following in recent years, and those who’ve given cold water immersion a try — whether in a lake, the ocean, or an ice bath in their backyard — often describe powerful, even transformative effects on their state of mind and sense of wellbeing.

Here is what our community is saying about why they love Cold Plunge —

Give Cold Plunge a Try at RITUAL

If new to cold plunge or trying for first time, the comfort of a hot sauna can the experience more appealing. Contrast your cold plunges with sauna, steam, and Nordic bucket shower plus time to relax in the salt lounge and our outdoor patio. Afterwards, stop in our café for a snack and our very own Cold Plunge Pilsner. Check out RITUAL promotions for multi-visit pass deals and special events.

View Passes

Plunge pass

5 Reasons we love Cold Plunge

Give it a try, you may be surprised with the results! Start by warming your body in the sauna or steam room. You can ease into the cold water slowly, extending your exposure over time. So don’t delay, give this cold plunge a try! Some benefits include:
– Natural mood booster, reduce stress and anxiety
– A fun way to spend time with friends
– As a muscle recovery tool for sports, athletic training and general healing
– Potential boost to your immune system
– Build tolerance to temperature extremes

Book your Nordic Circuit online.